Milan Expo 2015

Universal Design Studio alongside Founders Edward Barber and Jay Osgerby were shortlisted to design the British Pavilion for Milan Expo 2015.

Reflecting the theme “Grown in Britain, Shared Globally”, the Pavilion celebrates how British agriculture, technology and food have positively impacted the world: providing solutions to global problems, sustainably providing more with less, all from field to fork.

The Pavilion is designed to be a working model of this way of thinking: an ecological, self-sustaining system in itself. Live, real world experiments would allow visitors of all ages to engage, contribute, and join the debate, creating entertaining experiences through technology and materials that bring the British success stories to life.