Universal Design Studio were approached by Ace to design their first hotel outside of the USA. Located in London’s Shoreditch, the scheme comprises of 265 guest rooms and the lounge/reception area with retail units, bar, café and art gallery.
The ambition was to discover the authentic voice of both Shoreditch and the property, exploring the hotel’s potential to embed itself within the fabric of the neighbourhood and nurture the local culture. Collaborating with local vendors, consultants and manufacturers, placemaking was a central theme in ensuring that the final space was “of London, and for London” (Alex Calderwood, co-founder of Ace).
Set within a neighbourhood with a storied history of culture, industry and craftsmanship, the interior design strongly echoes its East London surroundings.