Sony Design have invited Edward Barber and Jay Osgerby to create and curate an experimental working space which melds sound experiments with material design.  This will be located in Zona Tortona at the Milan Salone del Mobile 2010 (14-19th April).  The exhibition will be a new window into the Sony design laboratory.

“The exhibition has given us an unprecedented opportunity to understand and explore Sony’s technology and creative process.  It’s been an inspiring process that has enabled us to develop new archetypes that inhabit an unexpected architectural landscape.” - Jay Osgerby.

The exhibition environment, designed by Universal Design Studio, takes the form of an immersive sonic installation.  The 400m2 space is entirely clad in acoustic melamine based foam cones and pyramids forming an anechoic space for the duration of the Milan Salone.  Universal worked with Arup Acoustics to fully develop the space into a reverberation free acoustic laboratory to highlight the experimental nature of the exhibition contents.

“What Sony has done with this fresh, exciting show is open a window into the parallel universe of research and development underpinning our use of contemporary electronics. And if its goal is to reposition the brand’s design technology as the “soul” of an object, rather than its exterior shape and styling, then its Milan debut looks set to be a fine start.” The Financial Times