Universal Design Studio has designed and completed a new florist concept store, Fine Blooms, located in BoxPark, Dubai.
At 1200 sq ft, the store is divided between back of house, where most of the flower assembly takes place concealed from view, and a refined gallery-style shop floor where the customers are presented with their floral arrangements. VIP appointments can be arranged within a private consultation space, which is partitioned from the main shop floor and backed with a curved screen of recycled leather. Universal commissioned local initiative FBMI to produce a bespoke rug created using traditional methods for the lounge area.
A contemporary retail space, the overall aesthetic contrasts the solidity of architectural features – such as the oversize chip terrazzo floor in green marble and the centrepiece of the store, a large sculptural counter of oxblood jesmonite – and the ephemeral softness of the flowers and planting, housed in a bespoke glazed chiller room.
Universal took inspiration from the surrounding desert landscape for the 15 metre exposed aggregate wall that flanks one side of the store. This feature has been commissioned from London-based collective Matter of Stuff, acting as a backdrop for Fine Blooms to exhibit bespoke pieces created by local and international artists. Glassware created from Dubai sand by Turkish designer Rezzan Hasoglu and custom-made ceramics by Talin Hazbar and Latifa Saeed are currently on display in the store.
From the street the floral centrepieces are visible, while bespoke monochrome enamel planters line the store windows.