H&M engaged Universal Design Studio to design its landmark 2000th store - the first in Japan outside of Tokyo. Set on a prominent corner overlooking the Dotonbori Canal and the famous Glico sign, H&M Osaka bears a striking, custom-scaled façade based on the folded pattern developed by Universal Design Studio for the LA and Seoul H&M stores. 

An installation positioned behind the store’s glazing consists of a series of white powder-coated aluminium slats, each with polished stainless steel on one side, reflecting movement both inside and out. Due to merchandising needs, a series of solid walled areas were placed behind the slats. These vary on each floor, shifting the façade from solid to light and creating a series of changing views as one moves up and through the store’s three levels.

The façade provides screening for the interior, while allowing daylight into the store and views out. Lit internally, it changes in presence at night and acts as a beacon. An identical slat installation flanks the store’s escalator void, creating an internal feature that links the three floors.