In the autumn of 2008 Universal Design Studio created the first flagship store for United Arrows’ new brand, Franqueensense in Tokyo.

The store concept created by Universal articulates the brand attitude of “approachable luxury” as two distinct environments holding two complimentary collections: “Precious” and “Easy”. These two atmospheres intertwine to create one store.

The “Precious” environment is defined by a floating screen of circular lenses, a modern interpretation of the chandelier. The screen delicately refracts light and generates shifting views of the merchandise, the customers and the surrounding Aoyama street scenes. The screen has become a strong and recognizable identity holder for the Franqueensense brand.

The material palette of “Precious” reflects a luxurious atmosphere; polished brass, soft carpets in dusky pink hues, polished marble and brightly anodized aluminium.

The “Easy” area is a simpler and more informal space inspired by the modern salon. A deliberately relaxed material palette has been used to challenge that of the “Precious” area. The walls and furniture are mainly white and reflect a more functional aesthetic. The floor is walnut board edged with brass trim where it meets the carpeted shapes of the precious zone.

The shop is comprised of two floors with a total area of 2,500 square feet.