Universal have been continuing their programme of architectural works for H&M’s flagship buildings worldwide.

For H&M’s 4th store in Tokyo and their largest store in Japan to date, Universal were asked to develop an installation to an existing glass-fronted building.
Universal’s approach was to design a bespoke layered, graphic pattern that would have a strong impact from a distance and have refined detail close up.

The earlier folded language was developed into a 2-dimensional pattern that used fine line-work to produce the effect of the 3-dimensional motif. This was then layered at differing scales with an additional bespoke lighting pattern on full height glass lightbox walls; creating a dynamic three dimensional moiré effect to passers-by.

The pattern is formed from continuous parallel lines that follow the contours of the 3-d motif, rendering the pattern with differing areas of transparency; the line work providing varying opacities and horizontal movement across the façade. The pattern is then applied to the front glazing and the lightbox behind in 4 layers that build up the composite effect.

From a design perspective the completed projects have shown the ability of Universal to tailor solutions to individual sites whilst still creating impact, engaging spaces and brand continuity. For the client it has created a bold and highly visual statement for H&M.