Architecture & Interior Design
Google Web Lab | Universal

Google Web Lab
London

Client
Google Creative Labs/Science Museum

Size
900.sqm

Status
Completed July 2012

Photography
Lee Maudsley

Awards
D&AD Most Awarded Pencil

Interactive exhibition, held at London’s Science Museum, which brought the internet to life through a series of web-connected physical installations Read More

This first-of-its-kind exhibition saw the magic of the internet brought to life through five Google Chrome experiments. It was held at London’s Science Museum and opened simultaneously to the world online at chromeweblab.com, with online visitors experiencing the exhibition through 24-hour web cams installed at the museum.

With our sister company, MAP, we created an immersive lab setting in the basement of the Science Museum, which described the Google Web Lab as a place of testing and experimentation. Visitors and internet users were able to operate physical devices such as musical instruments and robots, either in person or online. These included an electronically-controlled orchestra, where different instruments were controlled by different users, and a data tracer that maps the sources of images and information and shows where they have travelled to. These exhibits as a whole helped to deconstruct technology and tell the story of how digital and physical realms are connected.

The design approach focused equally on the experience of the space physically and the experience of it online via web cams, with new architectural and design archetypes created for this new kind of physical and digital collaboration. The exhibition offered the opportunity for visitors to be more than just spectators, with online and in-museum visitors equally able to enjoy a dialogue with the museum; engaging, interacting and affecting the exhibition content.

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Google Web Lab | Universal
Google Web Lab | Universal
Google Web Lab | Universal