The Global Headquarters for fashion house Jimmy Choo is a dramatic manifestation of the luxury brand
Jimmy Choo is a luxury British high fashion house specialising in footwear, handbags and accessories, founded in 1996. In 2012, we were appointed to design their new global headquarters in Victoria, London, facilitating a move from their previous home in the city’s East End.
The design of the 2,850 sq. m office involved strategically organising the layout of the company’s departments across four floors, whilst increasing their social space and encouraging interaction between departments. The design also needed to accommodate future growth and to provide a space that truly reflected the Jimmy Choo brand.
Referencing the late-modernist style of the building and embracing the client’s brand, a rich palette of materials, including hardwood veneer, polished marble, velvet, etched glass and finely brushed stainless steel were used to establish a luxurious and dramatic home for the company.
We worked alongside the client to understand the various strategic functions of each department to produce a workspace that maintained brand consistency throughout, but also met the individual needs of each team.
The result is a bold statement that perfectly embodies the brand, and continues to serve the company as a flexible, modern workspace.