Shortlisted entry for the British Pavilion for the World Expo 2015 based in Milan, designed around the expo theme of ‘Food for Life'
The world’s fair is a large, international exhibition designed to showcase the achievements of over 130 nations. For the Milan Expo 2015, whose overall theme was ‘Feeding the Planet, Energy for Life’, we were shortlisted alongside our founders, Edward Barber and Jay Osgerby, to represent the UK.
Led by the Government’s Ministry of Trade, the UK Pavilion took as its theme, ‘Grown in Britain, Shared Globally’ to celebrate how British agriculture, technology and food have positively impacted the world, providing solutions to global problems and sustainably providing more with less, from field to fork.
The Pavilion was designed to be a working model of this way of thinking: an ecological, self-sustaining system in itself. Live, real-world experiments would allow visitors of all ages to engage, contribute and join the debate, creating entertaining experiences through technology and materials that bring the British success stories to life.
We were one of eight teams shortlisted to take part in the Pavilion, which also included musicians, artists, sculptors and farming technologists.