Mulberry’s new spatial concept, rooted in the English countryside, comes to Paris for the first time.
The 300 sq. m store for Mulberry, at 275 Rue Saint-Honoré, represented the continuation of a new spatial concept for the leading British lifestyle brand.
The design, which took four years to develop, responded to Mulberry’s core values by weaving together the company’s blend of traditional British craft and technical innovation, together with its celebration of the English countryside.
The choice of materials was inspired by Mulberry’s heritage and roots in the Somerset landscape, where they have been manufacturing premium luxury leather goods for over 40 years. The calm, earthy palette comes from the limestones that dominate the north of the county and creates a warm, neutral and textured framework within which to showcase the brand’s often brightly coloured products. Further variations in tones and textures include untreated oaks and natural leathers, with accents of brass to warm the palette and reference the products’ hardware.
Highlights include a feature chandelier from English designer, Lee Broom, and Genevieve Bennett’s beautiful, bespoke leatherwork design for wall panels, called Tudor Rose, which was inspired by a Medieval floral motif carved into ornate stonework in Somerset’s Wells Cathedral.
A dramatic circular stone and glass monogramming bar is positioned at the centre of the store, and at the rear, the intimate Dressing Room creates an atmospheric contrast. Its sage green further references Somerset’s rolling fields. Throughout, an innovative lighting system changes light according to the exterior, which echoes the seasonal and diurnal shifts of the British countryside.
A wonderful opportunity to debut a new fashion store in ‘the capital of fashion’, Mulberry Paris brings the best of British design, artistry and craft to rue Saint-Honoré.