Architecture & Interior Design
Sony Exhibition | Universal

Sony Exhibition
Milan

Client
Sony

Size
400.sqm

Status
Completed April 2010

Photography
Ray Hattrell

An immersive, anechoic chamber that explored Sony’s innovative home entertainment technologies at the Milan Salone Read More

Imagine changing the lighting in your house just by walking across a room, or controlling the music you listen to by running your finger up and down a vase. These were just two of the extraordinary experiences created as part of Sony Hidden Senses’ exhibition at the world-famous Milan Salone, the environment for which we designed jointly with Map and Barber & Osgerby.

The exhibition had two purposes: to open a window into the parallel universe of research and development that underpins our use of contemporary electronics, and to reposition the Sony brand’s design technology as the ‘soul’ of an object, rather than its exterior shape and styling, with an exploration of the non-visible aspects of sound design.

We clad the entire 400 sq. m space in acoustic melamine-based foam cones and pyramids to create an immersive sonic installation free from echoes, and worked with Arup Acoustics to fully develop this anechoic, reverberation-free acoustic laboratory to highlight the experimental nature of the exhibition contents.

Composed of five rooms (Echo, Under the Light, Tactile Objects, Abstract Electronics, Day and Night) the exhibition moved you through a series of experiences from conceptual to contextual interactions. These included walls that responded to your presence through changing light and shadow, colours and shapes or through objects that acted as intuitive yet physical interfaces simply by touching them. The exhibition also focused on exploring the extraordinary research technology used by Sony that enables almost any surface to be used as a speaker; using an embedded chipset, materials as diverse as wood, Corian and Perspex were used to create experimental speaker designs for different areas of the home.

Challenging and immersive, the show redefined both our perceptions of everyday technology and its capabilities, and Sony’s own role in its changing use.

Sony Exhibition | Universal
Sony Exhibition | Universal
Sony Exhibition | Universal
Sony Exhibition | Universal
Sony Exhibition | Universal
Sony Exhibition | Universal
Sony Exhibition | Universal